"tienDA" a WIN-WIN setting and the Genius behind it

tienDA comes from the Filipino word "tinda" and DA or Department of Agriculture.



So, you'll ask, what is the claim of "WIN-WIN"?


First WIN is of the consumers, the buyers, the Filipino people who are greatly affected by the inflation, the families who are victims of Bagyong Ompong (international name Typhoon Mangkut). Why? Mainly because the prices of the vegetables and fruits are way too low compared to the current market price in Metro Manila. It is also because tienDA foods are now becoming a competition with other middlemen who uses calamities as opportunities to increase prices. Also, even there are no calamaties, goods from the farms to market go through a lot of middleman, ADDING prices EVERYTIME they pass.

Second WIN is of the producers, mainly the farmers (e.g. from Bukidnon, Mindanao). Where the problem of finding customers, making their produce wait for a while and did i mention that when they let their farm goods travel, they will eventually lose sales because of the damages in the goods?
Will anyone buy vegetables with blemishes?

Third WIN and First GENIUS is of bridging the gap, uniting the Filipino as it should be. No NORTH or SOUTH. No TAGALOG or BISAYA, only Filipino people who is helping each other in times of "trouble" which in this case is the calamity.

Next GENIUS is of the BUILD, BUILD, BUILD project of the administration. Why need some airplanes if we can connect the whole archipelago and bring the goods anywhere in the Philippines?

But what saddens me is this, do we really need to be dishonest and corrupt? Well, i guess it's a case to case basis and we could not generalize it.

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